Earning Your Income as an Artist on YouTube

It used to be that YouTube is a place where amateur videographers and vloggers upload their videos as a hobby. That has changed ever since. Thanks to its widespread growth all over the globe, YouTube has now become a venue where you can also earn your income as an artist. You may have heard how a YouTuber who is not yet on their 20s has bought another property out of YouTube money – and that got you scratching your head. You can make money on YouTube? The answer is one resounding YES. And here are some tips on how you can do it, too.

  1. Get started

The content of your YouTube channel is an important factor to consider. Your YouTube content will drive audience to your channel and will make them decide to subscribe and share your videos. If you are serious in wanting to earn money on YouTube, you must first invest in the essential equipment that will make your YouTube videos more professional, such as a high-resolution camera, video editing software, microphone, lighting equipment, and perhaps a backdrop. Also, understand the demographics of your target audience. Knowing who your intended audience are will set the tone of your channel and your videos. A strong YouTube identity will help brands decide whether to work with you or not.

  1. Turn your channel into an advertising platform

Once you have established your channel, you can make money by attracting advertisers to work with you. Basically, you will get paid by advertising brands through your videos. There are several ways to do it:

  • YouTube Partner Program – your videos will be monetized by running ads made and paid by companies or other YouTube users. You will get paid depending on the audience engagement with your videos: either pay per view or pay per click. Read YouTube’s guidelines to find out how to get qualified and how to apply on the site.
  • Affiliate Links – you will actively seek and deal with the advertisers yourself. How affiliate links work is you provide direct links to a company’s shop website or links to specific products and earn a commision per sale. To get into this, you can join affiliate networks or affiliate programs such as the Amazon Affiliate Program.
  • Sponsorship Deals – another way that brands can advertise in your YouTube channel is by sponsoring a video. You can feature or mention their brand or their product in the video and you will usually get paid through pay per view. Arrangements with the brands will depend entirely on you.
  1. Sell your products or merchandise

Bank on your YouTube exposure and sell your own products and merchandise. You have the advantage of starting a business now because you already have your audience or your fans as customers. But you can also gain new ones especially if your products or merch are of high quality. Branch out and go beyond YouTube to earn more income.

  1. Make use of crowdfunding

Whether it is for another creative project of yours or other goals like donating to charity, you can branch out of YouTube by starting a crowdfunding. Ask your YouTube subscribers for small amount of donations through the following platforms:

  • Live streaming – YouTube’s own Super Chat allows viewers to give donations to the YouTuber during live stream and live chat. There are other sites with the same features as this, too.
  • Patreon, Ko-Fi, and other similar sites – in exchange of a membership fee, your audience can gain access to your exclusive posts and other rewards.
  • Kickstarter – reach funding goals through this site with the help of your YouTube audience.
  1. License your content

If you happen to start a viral trend or your videos have gone viral and are shared on other media platform, you can license both your content and concept and make money off of the rights. You can also film stock videos which you can sell the rights to media outlets and other YouTube users. YouTubers may rarely go towards this route but it is possible.*

Helping a fellow artist

This is the story of how Sironka helped Liz Jean.  Who Is Elizabeth Jean? She’s an artist. A creative expressionist. An exceptional photographer who uses her Nikon camera as her tool, wielding it to perfection like Thor does his hammer.

Liz grew up in rural Tennessee in a small town called Salusbury, part of Hardeman county. The population is less than 100, so everyone knows each other. Liz loved photography growing up, spending hours on end outside taking pictures of wildlife in the fields and in the woods. At night, she would climb out her bedroom window and walk onto the roof to take pictures of the sunset. Over the course of 37 years, she’s developed quite the portfolio of sunset photos; you should ask her about it. She rarely shares those specific ones because it’s a part of her childhood she clings to.

After high school, Liz pursued school at Purdue, majoring in Fine Arts. This field of study took her all over the country on various trips, and even out of the country on multiple occasions to places like Greece, Italy, Japan, and Australia. In each area she visited, she took pictures of the local wildlife, scenery, and how people lived. Each trip was a week at a time, leaving plenty of room for exploring and photography. Needless to say, she aced all of her arts related classes. Business on the other hand was a challenge because the creativity just wasn’t as important.

In 2017, Liz founded Elizabeth Jean Photography to finally sell her photos and get the recognition she deserved. With a popular Instagram account, booming twitter, and tens of thousands of calendar-quality images to her name, Liz was ready to rock. She launched on Facebook giving away two of her favorite images in return for an email she could use to update people with her latest shots. Her Facebook launch was a huge success, garnering millions of views in the course of 2 days and collecting 1,293 emails for her marketing list.

Today, Liz continues to travel the world taking pictures. She’s outsourced all of the things that prevent her from doing it, such as editing and production. That’s what the rest of her team is for. They take care of the details and finishing touches after she gets amazing photos.

Like Sironka, Liz shares art that transforms you. It broadens the senses and moves you beyond the bounds of your worldly location, transporting you to areas you aren’t.

Sometimes, a photo brings back a memory of a lost loved one and the feelings rush back in. Sometimes, a picture showcases a world you haven’t experienced yet. And finally, sometimes, an image makes you realize everything you don’t want to be a part of. It’s all about creativity. Living on a planet of millions of people, everyone looks for ways to stand out from the crowd, to set themselves apart from the endless minutia of everyday life. Consider what one picture could do to a Tinder profile. It could make that super hot person agree to go out with you. It could convince a future lover that you’re the person they should be with. You could end up finding the love of your life all because of a photo, something so simple that can have the most profound impact.

Think about what a photos can do for remembering someone who is no longer with us. That image freezes time temporarily so that they’re always there. You don’t have to have a mental picture because you can physically see it any time you want. The advent of computers and digital cameras helped out even more. That picture could be a background on a computer if you really wanted it to. A picture taken is a moment in time paused for eternity. Anyone can return to that picture to see that moment over and over again. And, everyone knows that a picture is worth a thousand words. Why write something when you can take a picture that’s capable of showcasing emotion, color, feelings, location, and everything all at once.

Images can also show people what they’re missing out on. Consider a picture from a beach. The sun is out, there are big waves crashing on the shore, beautiful clear green and blue water, lots of voluptuous ladies walking around scantily clad with their tiny bikinis and minimalist bathing suits. You take a picture of these women and send it off to your buddy who is working but has his smartphone with him. He sees the image and immediately feels a sense of missing out. Why couldn’t he be there right now? Oh man, look how gorgeous those women are. Wow, look at that scenery. The photo creates amazing visual stimuli and a tremendous sense of desire that written word just cannot compete with. Even the best writer can’t describe something as well as an image can portray.

Have you ever watched a movie after reading the book? Some people will say they like the book better, but typically that only happens when the movie changes the plot. With the plot the same, the vast majority of people prefer a movie because there’s so much more to stimulate the senses and engage you in the story. Movies can bring it to life. For a little while, you’re there, having been transported to another time or location to be a part of history.